How To Create A Unique CBD Brand
Many businesses and entrepreneurs are interested in getting into the CBD market, but aren’t sure how to find their place among existing brands. For that reason, it is important to know how to create a brand that will stand apart from the competition and appeal to consumers.
So, how do you create a CBD Brand? Below we will identify the 3 important pieces to get started.
- Stand out to Consumers
- Find Your Niche
- Choose the right CBD Products
The Demand for CBD
2019 marked the explosion of CBD brands in the U.S. Following full legalization of hemp as the result of the 2018 Farm Bill, many new and existing companies sought to join the newly legitimized CBD market. This led to some crowding of the market.
However, more and more, consumers are using CBD products in their daily lives, increasing demand for CBD and driving a market that will potentially break $20 billion by 2024. This means that unique CBD brands that find a way to stand out to consumers will enjoy the most success as the size of the CBD market continues to grow.
Find Your Niche
Remember, when creating your unique CBD brand, it is important to find a way to appeal to your customers in a way no other brand can. This means knowing what you want your CBD brand to be and to whom you want to market your products.
As we mentioned above, while the size of the CBD market continues to grow, so does the number of companies offering CBD to their customers. For this reason, it is important for brands to carve out their niche in the market in order to succeed. Think about who your primary target customer will be for your products.
Will you provide your customers with a sense of personal identity or community by marketing to a certain demographic or interest group – such as extreme athletes or fitness buffs, mom’s protecting the wellbeing of their families, yoga enthusiasts and those interested in discovering balance, or pure eaters and those concerned about nutrition? There are many different types of CBD customers, so it’s important to match your CBD brand with its ideal customers.
Select Your Products
Choosing the right products for your customers is another important consideration when adding CBD products to your brand. While selecting the products you want to offer, you’ll want to think about the types of products and specific ingredients you’ll want to feature, along with any effects you want to highlight (sleep support, sports recovery, relaxation, etc.).
When talking about types of products, what we really mean are delivery methods. Do you want to focus on ingestibles (products that are consumed), topicals (products applied to the skin and hair), or both? Within these categories are many choices in products, like CBD gummies, tinctures, capsules, balms and lotions, and more.
Once you decide on the delivery method for your CBD products, you can begin to select the types of ingredients you want to feature. While it is easy to choose white label products from our catalogue, you can also opt to customize your product formulation. That means that, if you have an innovative product idea that you think will make your product stand out from the competition, Nutralife Wellness can make your idea a reality.
Certain ingredients you include in your custom formulation can serve to maximize certain effects. Including melatonin in a tincture or capsule can help your product promote sleep. Using menthol in a topical balm or lotion provides a cooling sensation for the skin and muscles. Using lavender in your formulation can assist users in feeling calm. Knowing what effects you want your products to have helps Nutralife Wellness to craft the perfect products for your brand.
There are a couple ways to work with Nutralife Wellness to add CBD products to your new or existing brand — white label and custom formulation.
Choosing white label products from Nutralife Wellness is a fast, easy way to begin selling CBD products under your brand name. With a comprehensive line of finished CBD options, these proven, shelf ready products are waiting for your label.
We also offer custom formulation, allowing you to create the unique products you envision for your brand. Our experienced team of formulators have a thorough understanding of CBD extracts as an ingredient and love a challenge. If you have an idea for an innovative CBD product, we have a solution for making it happen.
Reach out to the Nutralife Wellness team through our contact form to set up a time to chat about your CBD product needs.